{"id":11917,"date":"2026-02-02T15:35:03","date_gmt":"2026-02-02T14:35:03","guid":{"rendered":"https:\/\/www.italic-us.org\/new-challenges-for-made-in-italy-towards-an-industrial-and-technological-vision\/"},"modified":"2026-02-20T10:57:41","modified_gmt":"2026-02-20T09:57:41","slug":"new-challenges-for-made-in-italy-towards-an-industrial-and-technological-vision","status":"publish","type":"post","link":"https:\/\/www.italic-us.org\/en\/new-challenges-for-made-in-italy-towards-an-industrial-and-technological-vision\/","title":{"rendered":"New challenges for Made in Italy: towards an industrial and technological vision"},"content":{"rendered":"<p data-start=\"92\" data-end=\"616\"><strong data-start=\"95\" data-end=\"112\">Made in Italy<\/strong> continues to be recognized worldwide for <strong data-start=\"158\" data-end=\"192\">creativity and aesthetic ability<\/strong>, but to compete globally, it must face new challenges related to <strong data-start=\"260\" data-end=\"332\">small business size, digitalization, and advanced technology<\/strong>. According to <strong data-start=\"342\" data-end=\"371\">Serena Turrisi, Head of Client Business Development at Fideuram<\/strong>, the Italian entrepreneurial fabric consists of 99% small and medium-sized enterprises, often family-owned, with an average turnover of less than 50 million and owners who, in 84% of cases, are over 60 years old\u2014elements that contribute to limiting <strong data-start=\"564\" data-end=\"615\">international competitiveness<\/strong>.<\/p>\n<p data-start=\"618\" data-end=\"1182\">The key point for strengthening <strong>Made in Italy<\/strong> is <strong data-start=\"671\" data-end=\"710\">supply chain or district cooperation<\/strong>, which allows for the combination of <strong data-start=\"734\" data-end=\"777\">craftsmanship and industrial innovation<\/strong> while maintaining creative value and creating economic weight. Before finance, a clear <strong data-start=\"865\" data-end=\"888\">industrial vision<\/strong>, effective governance, and management of <strong data-start=\"940\" data-end=\"967\">generational succession<\/strong> are needed, as demonstrated by the case of <strong data-start=\"994\" data-end=\"1012\">Kico-Del Tongo<\/strong>, a furniture company from Abruzzo that has successfully merged family tradition with a modern industrial project, ensuring continuity and innovation with the second generation.<\/p>\n<p data-start=\"1184\" data-end=\"1675\"><strong data-start=\"1186\" data-end=\"1219\">Historic industrial districts<\/strong>\u2014such as Santa Croce sull\u2019Arno (tanning), Valenza (goldsmithing), and Como (silk)\u2014represent a model to be valued and replicated, as they allow for competition with Asian giants that have capital and technology but lack Italian creativity. The challenge for Made in Italy today is to become <strong data-start=\"1510\" data-end=\"1561\">technologically advanced industrial artisans<\/strong>, operating within a supply chain logic and offering tailor-made solutions without losing identity and quality.<\/p>\n<p data-start=\"1677\" data-end=\"1825\">In summary: <strong data-start=\"1689\" data-end=\"1742\">innovation, collaboration, and industrial vision<\/strong> are the keys to a competitive and sustainable Made in Italy in a global world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Made in Italy continues to be recognized worldwide for creativity and aesthetic ability, but to compete globally, it must face new challenges related to small business size, digitalization, and advanced [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[287],"tags":[357,355,356],"class_list":["post-11917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companies","tag-kico-del-tongo","tag-made-in-italy","tag-serena-turrisi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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